Here's TWO Things I Do Every Single Day To Make Money 

When you first set out to build your personal brand, the primary goal is often clear: make money. But somewhere along the way, it’s easy to get sidetracked. You might start chasing likes, comments, and followers, thinking that these metrics are the keys to your success. The problem is, while followers and engagement are important, they aren't the end game. Your ultimate goal is to create a sustainable income stream, and that requires a different approach.

I’ve seen many people fall into the trap of prioritizing growth metrics over revenue-generating activities. They focus on building a large audience, but then struggle to convert that audience into paying customers. This misalignment happens because people often forget that growing your brand and making money from it can and should coexist. The key is knowing how to balance the two.

So, how do you ensure that your daily actions are aligned with both growing your brand and making money? There are two essential actions you should incorporate into your routine: Writing Relevant Content and Sending DMs. Let’s dive into each one and explore how these actions can help you maximize your income from your personal brand.

1. Writing Relevant Content

If you want to make money from your personal brand, writing relevant content is non-negotiable. But not just any content—I'm talking about Authority Content and Competence Content.

Competence Content is all about proving that you know what you’re doing. This is the content that showcases your results, whether through client testimonials, case studies, or reviews. It’s the type of content that reinforces the trust your audience has in you by demonstrating that you can deliver on your promises. For example, if you've helped a client achieve a significant milestone, don’t keep it to yourself. Share the story, highlight the process, and show your audience the value you bring to the table.

Here’s how you might structure a piece of Competence Content:

Previous Clients Example:

• "We’ve helped [number] of clients achieve [main revenue result] within [timeframe]. All we did was [point 1, point 2, point 3]. We’re taking on another [client] this month. If you want similar results, DM me [trigger word] and we’ll get you started."

One Client Result Example:

• "We helped [client] achieve [big milestone result] in just [timeframe]. Here’s what we did: [Point 1], [Point 2], [Point 3]. Now they’re [current result]. If you want results like this, we’re taking on a few more clients this month. DM me [trigger word] and let’s make it happen."

By consistently posting Competence Content, you reinforce your credibility and showcase your ability to deliver tangible results.

Authority Content, on the other hand, is content that solves your target audience’s problems by drawing on your personal experiences and expertise. This content mixes your personal stories with technical how-tos, offering your audience both value and a glimpse into your journey.

For example, you might identify a common problem your target audience faces and then share how you overcame that same challenge. By doing so, you’re not just providing a solution—you’re also positioning yourself as an authority in your field.

Here’s a simple framework for Authority Content:

• Identify your audience’s goals.

• Find the problems they face in achieving those goals.

• Share your experience in solving those problems, incorporating personal stories and technical advice.

For instance, if your audience struggles with generating leads, you might share a story about how you once faced the same challenge, the steps you took to overcome it, and the results you achieved. This approach makes your content relatable and actionable, encouraging your audience to follow your advice.

By consistently posting Authority Content, you establish yourself as a trusted expert, which naturally leads to more engagement and, ultimately, more clients.

2. Sending DMs

Let’s talk about DMs—the often-overlooked powerhouse of personal branding. If making money is your goal, then sending DMs should be a daily ritual. Why? Because the DMs are where the money is.

It’s all about volume. The more DMs you send, the more opportunities you create to close deals. But it’s not just about quantity; it’s about quality and strategy.

Here’s how you should approach DMs:

First, identify your dream prospects. This involves some groundwork. You’ll need to find accounts that fit your ideal client profile. Create a simple table in Google Sheets with three columns: Name, Account, and Status. Start by following your dream prospect and filling in their details in your table. Then, go through the list of people they follow to find more prospects. Rinse and repeat until you have at least 50 names.

Once you’ve got your list, it’s time to engage. Use the 5-3-1 Method:

• 5 Likes: Like five of their most recent posts.

• 3 Comments: Leave thoughtful comments on three of those posts. Make sure they’re genuine and relevant, not just generic compliments.

• 1 DM: After two days of consistent engagement, send a simple DM like, “Hey, I’ve been really enjoying your content lately.” This opens the door for a conversation.

Once the conversation is flowing, steer it toward their offer. Ask open-ended questions that prompt them to talk about the challenges they’re facing in their business. Your goal here is to qualify the prospect by identifying the root cause of their problem. This might involve asking questions like, “What strategies are you currently using to grow?” or “What have you tried so far to make money?”

When you’ve pinpointed their problem, offer a solution for free—but don’t give away too much. Instead, share what you would personally do in their situation and how they could go about implementing it. Then, propose a call where you can provide even more value. This call is where you can pitch your service as the solution to their problem.

By combining these two daily actions—writing relevant content and sending strategic DMs—you create a powerful system that not only grows your brand but also generates income. It’s a strategy that requires consistency and persistence, but if you stick with it, you’ll see results.

In my experience, when you focus on these two activities, you align your daily efforts with your ultimate goal of making money from your personal brand. And remember, it’s not about one or the other—growth and revenue generation can and should go hand in hand. So, take action today, stay consistent, and watch your personal brand flourish.

Your next step

Stay tuned to my next issue, where I will continue to give my insights on crypto + entrepreneurship to financial freedom!

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