How I Position Myself Among Crypto Entrepreneur

Positioning Explained with Coffee Mugs

Positioning is all about the place your brand occupies in the minds of your customers and how it stands out from the competition. It’s the difference between being just another option and being the only option.

Take a moment to think about the fitness industry. Thousands of coaches offer fat loss programs, yet only a few manage to build successful businesses. Why? It’s all about how they position themselves. Some highlight their qualifications, others cater to older adults, and some lean into a science-based approach. Despite offering the same basic service — fat loss coaching — these coaches differentiate themselves through their positioning.

Now, let’s simplify this concept using something as ordinary as a coffee mug.

The $2.00 Mug

Here’s a simple mug. It’s white, made of ceramic, and holds 12 ounces of liquid. The price tag? Just $2.00. There’s nothing particularly special about it, and you’ve probably got a few just like it at home. It’s a basic, functional item that does what it’s supposed to — hold your coffee.

The $40.00 Artisan Mug

Now, let’s look at another mug. This one is handcrafted by skilled artisans using premium ceramic material. It’s designed by a renowned artist, features a unique minimalist aesthetic, and even comes with a certificate of authenticity. The price? A hefty $40.00. What’s changed? Not the function — it’s still just a mug — but its positioning. This mug isn’t just a vessel for your coffee; it’s a piece of art, a status symbol, and a conversation starter.

The $18.00 Wellness Mug

Finally, consider this ergonomic wellness mug. Priced at $18.00, it’s designed to promote better hand and wrist posture, coated with an antimicrobial layer for added hygiene, and infused with minerals that alkalize liquids to boost wellness. Once again, it’s just a mug. But thanks to its positioning, it’s more than that — it’s a tool for better health and well-being.

The Power of Positioning

At their core, these three mugs serve the same basic purpose. They’re all designed to hold a beverage. But through the power of positioning, each one appeals to a different audience and commands a different price point. The first mug competes in a crowded market of generic, inexpensive options. The second stands out as a luxury item, while the third positions itself as a health-focused product.

The same principles apply to your business. If you try to sell your services like the plain white mug, you’ll find yourself in a sea of competition. But if you take the time to position your offer uniquely — like the artisan or wellness mug — you’ll carve out your own niche, making it easier to attract and convert your ideal clients.

Positioning is all about differentiating yourself from the norm. It’s not just about offering what you think is best for your clients; it’s about finding out what they truly want and then presenting your offer in a way that speaks directly to those desires.

How to Position Yourself as the Saviour

When you’re engaging with prospects, it’s crucial to dig deep. Ask questions, uncover their pain points, and understand what’s holding them back from achieving their goals. Once you have this information, you can position yourself as the saviour — the person who has the missing piece they need to succeed.

Remember, your positioning doesn’t have to be set in stone. You can — and should — adapt it as you learn more about your audience and their needs. The best positioning angle is one that aligns with the struggles your clients face most often. By filling that gap, you’ll become the go-to solution in your market.

So, take a step back and think about how you’re positioning yourself. Are you just another mug on the shelf, or are you the one that stands out? Your positioning could be the key to unlocking more business and standing out in a crowded market.

Your next step

Stay tuned to my next issue, where I will continue to give my insights on crypto + entrepreneurship to financial freedom!

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