How I Started My Crypto Entrepreneur Journey

A lot of people have been asking me lately, “What’s the best route for a beginner who wants to start an online business, especially in the crypto space?”

Now, over the years, my answer to this question has evolved quite a bit. I’ve tried different paths, learned from my mistakes, and seen what works and what doesn’t. 

But as of now, I believe I’ve found the most effective route for beginners — especially those of you who are already into crypto and looking to leverage that passion into something bigger.

So let me walk you through what I consider the best roadmap for building an online business from scratch, tailored for crypto entrepreneurs like us.

Step 1: Get a Sales Job

Why?
Sales is the lifeblood of any business, and it’s especially true in the fast-paced world of crypto. If you can’t sell — whether it’s an idea, a service, or a product — your business won’t survive. 

When I first started out, I underestimated the power of sales skills. I thought my technical know-how and passion for crypto would be enough. 

But it wasn’t until I got a sales job that I truly understood the dynamics of closing deals, handling objections, and most importantly, reading people.

For instance, I took up a sales position at a fintech company that was dipping its toes into blockchain solutions. 

The job wasn’t glamorous, and I had to grind, but it taught me how to speak the language of value, how to connect with potential clients, and how to close deals that were worth five figures. 

This experience became the backbone of my business when I launched my own crypto consultancy.

How?

• Look for entry-level sales positions, ideally in industries like fintech or blockchain. The closer you are to the crypto world, the better.

• Focus on mastering the art of communication — whether you’re selling over the phone, via Zoom, or in person, your ability to connect and persuade is what will make or break your deals.

• Study the sales scripts and processes that work well. For example, when I was in sales, I noticed that framing blockchain solutions as a way to reduce operational costs resonated more with traditional finance clients than talking about decentralization. This kind of insight is invaluable when you start selling your services.

• I’d highly recommend either getting an in-person sales job where you can interact directly with customers or learning how to close deals online, perhaps by setting appointments or handling sales calls for agencies that specialize in crypto or tech.

Step 2: Learn a High-Income Skill on the Side

Why?
Let’s face it — passion alone won’t pay the bills. You need a high-income skill that allows you to charge premium rates, especially in a space as competitive as crypto. 

The good news? 

Crypto is still relatively new, and there’s a high demand for skills that help projects stand out, grow, and navigate the complexities of the blockchain world.

For me, copywriting was that high-income skill. I realized that the ability to write compelling content that could explain complex crypto concepts in a simple way was invaluable. 

It started with writing whitepapers for ICOs back in the day, and eventually, I found myself ghostwriting thought leadership pieces for some of the big names in the industry. This skill didn’t just bring in income — it built my credibility in the space.

How?

• Choose a skill from this list: SEO, web design, copywriting, sales closing, funnel building, email marketing, social media advertising, ghostwriting, or consulting/coaching. Align this skill with your interests and your existing knowledge of crypto. For example, if you’re deep into DeFi, learning how to design user-friendly interfaces for DeFi apps could be your ticket to high-ticket projects.

• Invest in online courses, books, and most importantly, practice. Start with freelance platforms like Upwork or Fiverr, where you can hone your skills by taking on smaller projects. When I started, I took on a couple of low-paying gigs just to build my portfolio and get real-world experience. It paid off when I later landed clients who were willing to pay top dollar.

• Align this skill with your interests and past experiences. If you’re already into crypto trading, perhaps learning algo-trading consulting could be your niche. The idea is to make learning as seamless and relevant as possible.

Step 3: Build a Personal Brand Daily

Why?
In the crypto space, your personal brand is everything. It’s how people perceive you and your expertise. A strong personal brand means that clients will come to you, rather than you having to chase them down. 

When I started building my brand, I didn’t realize how powerful it could be. But once I saw people reaching out to me, asking for advice and willing to pay for it, I knew I was onto something.

For example, I focused on Twitter (now X), where the crypto community is highly active. I started sharing my journey, from my wins and losses in trading to my thoughts on new blockchain technologies. 

Over time, people began to see me as someone who not only talked the talk but also walked the walk. This credibility translated directly into business opportunities.

How?

• Create or optimize your X account. Ensure your profile picture, banner, and bio clearly communicate your offer. My bio was simple yet effective: “Helping crypto enthusiasts turn passion into profit through AI and entrepreneurship.”

• Start by posting 1–2 tweets daily: one providing value related to your high-income skill, and one sharing something personal or about your journey. For example, I would share tips on how to write engaging crypto content and then follow it up with a tweet about how I once lost $10k in a trade because I didn’t do my due diligence.

• Engage with others in your niche through comments, replies, and DMs. This is where relationships are built. When someone commented on one of my posts, I made it a point to reply thoughtfully. When I saw an interesting discussion, I jumped in and added my two cents. Over time, this consistent engagement built my visibility and trust within the community.

Step 4: Pick Your Niche, Target Audience, and Create an Offer

Why?
You can’t be everything to everyone. A specific niche and target audience allow you to tailor your services to a particular group’s needs, making your offer more compelling and easier to sell. 

When I was starting out, I tried to cast a wide net, offering my services to anyone interested in crypto. But I soon realized that narrowing down my focus made my offer much stronger.

For instance, I decided to focus on crypto projects that were struggling with user adoption. 

My offer became crystal clear: “I help crypto startups increase user adoption through targeted content strategies.” This specificity made it easier for potential clients to understand exactly how I could help them.

How?

• Based on your chosen skill, research potential niches within the crypto space where your expertise can solve a significant problem. For example, if your skill is SEO, you could specialize in optimizing websites for blockchain companies that are trying to attract more organic traffic.

• Identify a target audience within that niche who struggles with a specific issue your skill can address. For example, if you’re a web designer, your target audience could be NFT artists who need visually stunning websites to showcase and sell their art.

• Craft your offer to be clear and results-oriented. Your offer should address the pain points of your target audience. For example, “I help crypto projects struggling with community engagement by creating content that drives interaction and builds trust.”

Step 5: Create a 50/50 Split of Content (Value and Personal)

Why?
Content is how you build trust and authority in the crypto space. But it’s not enough to just post valuable content; you also need to show your human side. 

Balancing valuable content with personal content helps build trust with your audience while establishing your authority in your niche.

When I started posting on X, I made the mistake of only sharing crypto tips and industry news. 

It wasn’t until I started sharing my personal experiences — like how I felt when I first invested in Bitcoin or the mistakes I made early on — that my audience started connecting with me on a deeper level.

How?

• Plan your content so that half of it addresses problems your target audience faces, providing solutions or insights. For example, if your niche is crypto trading, you could share strategies for risk management or your analysis of market trends.

• The other half should be personal stories, opinions, or experiences that show your human side. Share your journey, your struggles, and your victories. For example, I often tweet about how I balance my work in crypto with being a parent to three kids. It’s relatable, and it shows that I’m not just a faceless expert, but someone who has the same challenges as my audience.

• Gradually increase your content output as you gain more followers and engagement. When I first started, I posted once a day. As my following grew, I increased it to 3–4 posts a day, ensuring I was providing consistent value.

Step 6: Sell the High-Income Skill to People Who Need It

Why?
This is where your sales experience and personal brand come together. You need to identify potential clients and convince them that your service will solve their problem. In the crypto world, where trust is a big issue, your ability to sell yourself and your skills is crucial.

For example, after building my personal brand and honing my copywriting skills, I started reaching out to crypto projects that were launching new tokens. 

I knew they needed well-crafted whitepapers and marketing content to attract investors, so I offered my services. But I didn’t just pitch them out of the blue. I spent time engaging with their content, understanding their needs, and building a relationship before making my offer.

How?

• Reach out to potential clients directly through DMs, but focus on building a relationship first. Don’t go straight for the pitch. Engage with their content, offer insights, and let them see the value you bring before you suggest working together.

• Offer free value in your initial interactions, such as tips or insights, to build trust. For example, if you’re a web designer, you could offer a free audit of their website’s UX and point out areas for improvement.

• Use your personal brand and content as proof of your expertise. When I reached out to clients, I often referenced my own tweets or articles as examples of my expertise. This not only demonstrated my knowledge but also showed that I was active and respected in the community.

Step 7: Do the Work and Get Killer Results

Why?
The results you deliver will define your reputation. High-quality work leads to satisfied clients, referrals, and testimonials, which are crucial for growth.

In the crypto space, where word-of-mouth is powerful, delivering exceptional results can quickly make you the go-to expert in your niche.

For instance, one of my early clients was a small crypto project struggling to gain traction. I worked closely with them to develop a content strategy that highlighted their unique value proposition. 

Within three months, their community engagement doubled, and they saw a significant increase in token holders. This success story became a key part of my portfolio and led to more clients.

How?

• Overdeliver on your promises. If you’ve promised to increase a client’s user adoption by 20%, aim for 30%. Exceeding expectations not only ensures client satisfaction but also makes them more likely to refer you to others.

• Stay in communication with clients throughout the project, keeping them informed and involved. I made it a point to send weekly updates to my clients, outlining what had been done, what was coming next, and any insights or suggestions I had. This transparency built trust and made clients feel valued.

Step 8: Get Testimonials

Why?
Testimonials are social proof that your services deliver results. They make it easier to convince potential clients to work with you.

In the crypto world, where trust is often in short supply, a strong testimonial can be the difference between landing a client or losing them.

After completing a project, I always ask my clients for a testimonial. I make it easy for them by providing a simple template: “Who are you, what was your problem, and how did I help you solve it?” This structure ensures that the testimonial highlights the specific value I brought to the table.

How?

• After completing a project, ask your clients for a testimonial. Make the process easy by providing a prompt, or even drafting a rough version they can tweak. For example, if you’ve helped a client increase their website traffic, a testimonial might say, “Before working with [Your Name], our website traffic was stagnant. Thanks to their SEO expertise, we’ve seen a 50% increase in organic traffic in just three months.”

• If possible, get video testimonials, as they are more impactful than text. In the crypto space, where scams are unfortunately common, seeing a real person vouch for your services can make a huge difference.

Step 9: Post the Testimonials and Use Them in the DMs to Sign More Deals

Why?
Testimonials provide credibility and can be used to persuade potential clients who are on the fence about working with you. 

In the crypto space, where many are cautious about who they trust, these testimonials can be the nudge someone needs to take the leap.

Whenever I received a testimonial, I made sure to share it on my X profile, in my newsletters, and on my website. I also used them in my DMs when reaching out to new leads.

For example, if I was pitching my content services to a new crypto project, I would mention how I helped another project increase their community engagement by 50% — and back it up with a testimonial.

How?

• Share testimonials on your social media profiles and within your content. If you’re sending out a newsletter, include a testimonial at the bottom to remind your readers of the value you bring.

• When engaging with new leads in the DMs, subtly introduce testimonials to build trust and demonstrate your capability. For example, “I recently worked with [Client Name] on a similar project, and they were thrilled with the results. Here’s what they had to say…”

Step 10: Repeat the Content Posting and Selling Until You’re Happy

Why?
Consistency is key to growth. By continually posting content, engaging with your audience, and refining your offer, you’ll build a sustainable online business. This is especially true in the fast-evolving world of crypto, where staying relevant and visible is crucial.

When I first started, I made it a habit to post on X every day, engage with my audience, and refine my offers based on feedback. Over time, this consistency paid off. My audience grew, my authority in the space solidified, and my business flourished.

How?

• Keep your content output steady, maintaining the 50/50 split between value and personal posts. As your audience grows, consider experimenting with different content formats, such as threads, polls, or even video content.

• Continue refining your offer and sales process based on feedback and results. If you notice that certain types of content or offers are resonating more with your audience, double down on those.

• As your business grows, consider expanding your services, raising your rates, or even outsourcing some tasks. For example, once I had a steady stream of clients, I started outsourcing smaller tasks like social media management so I could focus on higher-level strategy and client work.

There you have it. This is the roadmap I’d recommend for any crypto entrepreneur looking to start and scale an online business. It’s not easy, and it requires dedication, but if you follow these steps, you’ll be well on your way to building a business that not only supports your financial goals but also aligns with your passion for crypto.

Remember, this journey is a marathon, not a sprint. Stay consistent, keep learning, and don’t be afraid to pivot when necessary. You’ve got this.

Your next step

Stay tuned to my next issue, where I will continue to give my insights on crypto + entrepreneurship to financial freedom!

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