How I Started X As A Crypto Entrepreneur

If I had to start building my presence on X from scratch today, I’d approach it with the wisdom gained from four years of trial and error. Trust me, I’ve seen the good, the bad, and the ugly in this space. 

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I’ve been through the grind — experimenting with strategies, making mistakes, hitting milestones, and learning invaluable lessons along the way. 

Here’s the detailed blueprint I’d follow, packed with examples and insights, particularly for those of you who, like me, are in the crypto space and understand the importance of leveraging your personal brand.

1. Start with the End in Mind

Before you even type out your first tweet, take a step back and think about your ultimate goal. What do you want to achieve on X? 

For me, the best use of this platform has been to build a personal brand — an authentic space where I can be myself, share what I know, and ultimately monetize my expertise.

Back when I first started, I was just another voice in the crowd, tweeting about crypto. 

It wasn’t until I realized the power of a personal brand that things started to change. 

I’m not just a crypto enthusiast; I’m someone who helps others navigate this space, and my content reflects that. Think of your personal brand as your digital storefront. 

People come to you because they trust your voice and the value you bring. Whether you’re teaching, selling, or simply sharing, everything you post should align with this overarching goal.

2. Make Your Profile Stand Out

Your profile is your first impression, and you’ve got about two seconds to convince someone to hit that follow button. 

When I started, I underestimated the power of a solid profile. I had a generic bio and an anonymous picture. Big mistake.

To make your profile pop, start with a clean, professional picture. 

While being anonymous can work for some, I’ve found that people connect better with a real face. 

It builds trust. 

If you’re in the crypto space, like me, people want to know they’re interacting with a real person, not just another bot account.

Next, craft a bio that clearly states what you do and who you help. 

For instance, if you’re offering services in crypto consultancy, your bio could read something like, “Helping crypto investors make informed decisions and maximize returns.” 

This clear value proposition makes it easy for your target audience to know why they should follow you. 

Also, include a link to a landing page or a video sales letter (VSL) where people can learn more about your services. I missed out on a lot of potential leads early on because I didn’t have this setup.

3. Follow the Right People

When I first started, I followed hundreds of accounts indiscriminately. It cluttered my timeline with noise and made it harder to focus on the content that truly mattered. 

Here’s what I’d do differently: follow only those who inspire you, those you can learn from, and those you can potentially do business with.

In the crypto world, this might mean following thought leaders, successful investors, and even competitors who push you to up your game. It’s not about quantity but quality. 

By curating your feed, you ensure that you’re constantly exposed to valuable insights that can help you grow.

4. Engage Authentically

Engagement is the backbone of growth on X, but it’s easy to fall into the trap of engaging the wrong way. 

I’ve seen countless accounts leave robotic comments like “Great tweet!” or “I agree!” — comments that add no value and do nothing to build their brand.

Instead, focus on being yourself in your replies. 

For example, if someone tweets about a new altcoin they’re bullish on, don’t just agree; share your own experience or perspective. “I see your point on $XYZ. I had a similar experience with $ABC last year. The key was…” This kind of engagement not only shows your personality but also positions you as someone knowledgeable in the space.

When I started leaving thoughtful, genuine comments, I noticed a significant uptick in followers and engagement. 

People started recognizing my handle, not just as someone who agrees with them, but as someone who brings value to the conversation. 

This is crucial, especially in a niche like crypto, where everyone is looking for that next piece of valuable insight.

5. DMs Are Your Secret Weapon

One of the most overlooked aspects of X is the power of direct messages (DMs). Early on, I didn’t fully leverage DMs, but now I see them as gold mines for building real connections. 

Don’t be afraid to reach out to people whose content you enjoy or who you think could benefit from your expertise.

For example, after engaging with someone’s tweets for a while, I might shoot them a DM like, “Hey, I’ve been following your thoughts on DeFi. Have you considered how [insert your expertise] could help maximize your returns?” 

This opens the door for deeper conversations and, potentially, business opportunities.

In the crypto space, where trust is paramount, these personalized messages go a long way in establishing connections. 

Treat your DMs like a casual conversation with a friend — use their name, be genuine, and avoid being overly formal. 

This approach has led to some of my most valuable connections, both personally and professionally.

6. Plan Your Content Strategy

Starting from scratch means you won’t have many followers to see your tweets initially, but that’s okay. 

The focus should be on consistency and quality. I’d recommend starting with 2–3 tweets a day — enough to keep you active without overwhelming yourself.

Content-wise, focus on teaching, sharing your findings, offering opinions, and telling stories. 

For instance, you could tweet about a recent trend in crypto, break down why it matters, and how it could impact your followers. “Just noticed how $XYZ is gaining traction in the DeFi space. 

Here’s why this could be huge…” This not only provides value but also positions you as someone who stays on top of trends.

Don’t forget threads. I can’t stress this enough. Writing one detailed thread a day, packed with insights and actionable advice, can be a game-changer. 

For instance, if you specialize in crypto trading, write a thread on “How to Avoid Common Trading Mistakes.” 

At the end, you can subtly plug your services or direct them to a more detailed guide. Threads are shareable and tend to get more engagement, which is critical for growth.

7. Sell Your Services First

Many people rush into selling courses or starting newsletters without first establishing credibility. 

I’d advise starting with selling your services. In the beginning, I offered free consultations to build a portfolio of results. Once I had enough testimonials, I could confidently charge for my services.

Let’s say you offer crypto portfolio management. Start by identifying potential clients from those who engage with your content. 

Send them a DM like, “Hey, noticed you’re interested in optimizing your crypto holdings. I’ve helped others achieve [insert result], and I’d love to see how I can help you too. Got 30 minutes for a chat?”

This approach not only builds your client base but also gives you the experience and testimonials you need to later scale into courses or a newsletter.

8. Create a VSL Page

Once you’ve established some credibility, it’s time to set up a VSL page. This is essentially a landing page with a short video where you introduce yourself, explain what you offer, and showcase client results. Think of it as your digital elevator pitch.

You can easily create one using platforms like Carrd.co. Make sure to include a clear call to action, like scheduling a call with you. Link this page in your bio to funnel your growing audience into your services.

9. Expand into Courses, Newsletters, and Coaching

Once you’ve built a solid foundation and have proven results, it’s time to scale. I’d start by creating a course around your expertise. 

For instance, if you’ve been successfully trading altcoins, create a course on “Mastering Altcoin Trading.” The trust you’ve built up will make it easier to sell this course to your audience.

Next, start a newsletter where you share exclusive tips, market insights, and personal updates. 

This keeps your audience engaged and provides another stream of income. Over time, you can also offer one-on-one coaching or group coaching sessions, where you dive deeper into your strategies.

This, my friends, is how I’d approach building my brand from scratch if I had to do it all over again. 

Each step is designed to maximize value, build trust, and ultimately monetize your expertise in a sustainable way. 

It’s not just about gaining followers — it’s about building meaningful connections and a brand that stands the test of time.

This roadmap is not just a plan; it’s a commitment to showing up every day, putting in the work, and staying focused on the end goal. There will be ups and downs along the way, but with consistency and determination, it’s entirely possible to reach that $10k per month milestone by the end of 2024. Let’s make it happen!

Your next step

Stay tuned to my next issue, where I will continue to give my insights on crypto + entrepreneurship to financial freedom!

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