How I Write My Content To Target My Audience As A Crypto Entrepreneur —

One of the biggest challenges in the crypto space isn’t just creating content — it’s creating content that truly resonates with your audience. Many people know they need to share insights, write threads, and produce blog posts, but without a clear strategy, they end up sharing random thoughts. While that might work for the personal side of your brand, it’s not going to help you attract your target audience and make meaningful connections that lead to growth and profit.

I’ve found that splitting my content into a 50:50 ratio works best:

• 50% Personal Content: Stories, opinions, and insights from my journey in crypto and entrepreneurship.

• 50% Value Content: This is the content that attracts my target audience, builds my authority in the crypto space, and positions me as someone who truly understands the landscape.

In this breakdown, I’ll focus on the 50% that’s value content — the key to establishing yourself as an authority and drawing in your ideal audience.

Understanding the Goal of Your Content

Before you start creating content, it’s crucial to understand the goal behind it and who you’re writing it for. As a crypto entrepreneur, your aim is to build a presence where people see you as an expert in crypto investing, AI, or digital entrepreneurship. If you’re teaching others how to achieve financial freedom through crypto and AI, your content should showcase your expertise by solving real problems and demonstrating your deep understanding of the space.

Step 1: Define Your Target Audience

The first step is to clearly define your target audience — those who you can help the most. For example, my target audience includes people who want to build side incomes through crypto investing and AI. The value content I create is tailored to address the specific challenges they face and to offer practical solutions based on my own experiences in the field.

Step 2: The Nano-Problem Framework

To create content that truly resonates with your audience, you need to understand their challenges at a granular level. I use a method I call the nano-problem framework to achieve this. Here’s how it works:

1. Identify the End Goal: Determine what your target audience ultimately wants to achieve. In the crypto world, this could be anything from maximizing returns on investments to understanding how to use AI to automate trading strategies.

2. Uncover the Problems: Identify the specific problems your audience faces while trying to achieve their goal. You can find these problems by engaging in crypto communities, using AI tools like ChatGPT to analyze common questions, or directly interacting with your audience on platforms like Twitter or Discord.

3. Break Down into Nano-Problems: Each problem can be broken down into smaller, more specific issues — these are the nano-problems. For example:

• Goal: Achieve financial freedom through crypto investing

• Problem: Confusion about choosing the right projects to invest in

• Nano-Problems: Lack of knowledge about fundamental analysis, difficulty in tracking market trends, and uncertainty about portfolio diversification.

These nano-problems are a goldmine for content ideas. By addressing these smaller, specific issues, you can create highly targeted content that resonates with your audience.

Step 3: Create Content from Nano-Problems

Once you’ve identified the nano-problems, it’s time to create content that offers solutions. The process is simple:

1. Pick a Goal: Identify the overarching goal your audience is striving for, like building a profitable crypto portfolio.

2. Select a Nano-Problem: Choose a specific nano-problem related to that goal.

3. Provide a Solution: Use your experience to offer a practical solution to the nano-problem.

Example:

• Goal: Achieve consistent profits from crypto investments

• Problem: Struggling to identify high-potential altcoins

• Nano-Problem: Overwhelmed by the sheer number of new projects

• Content Idea: Share your strategy for evaluating new crypto projects, focusing on key factors like the team, technology, and market fit — drawing from your own successes and failures.

By breaking down the problem into a nano-problem and then offering a solution based on your expertise, you create content that is not only valuable but also highly relevant to your audience.

Conclusion

Attracting your target audience as a crypto entrepreneur isn’t just about creating content — it’s about creating the right content. By using the nano-problem framework, you can ensure that your content is meaningful, targeted, and effective in building your authority and helping your audience solve their specific challenges. The more you focus on addressing these nano-problems, the more your audience will see you as the go-to expert in the crypto space.

Now, go ahead and start turning those nano-problems into powerful pieces of content that attract your ideal clients and grow your influence in the crypto community.

Your next step

Stay tuned to my next issue, where I will continue to give my insights on crypto + entrepreneurship to financial freedom!

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